SEO & GEO Scoring
Drilify uses a dual scoring engine to evaluate every product. The SEO Score measures optimization for traditional search engines (Google, Bing), while the GEO Score measures optimization for AI search engines (ChatGPT, Perplexity, Google AI Overview). Both scores range from 0 to 100.
SEO Score Breakdown
The SEO Score evaluates multiple weighted categories. Each category contributes to the final score based on how well the product meets the criteria.
| Category | What It Checks |
|---|---|
| Basic SEO | Meta title presence and length, meta description presence and length, URL handle quality |
| Detailed SEO | Title quality (keyword placement, length), description quality (keyword density, length) |
| Title Quality | Focus keyword in title, title length 50-70 chars, no duplicate words |
| Description Quality | Focus keyword in description, 120-165 chars, compelling copy |
| Taxonomy & Classification | Product tags (5+ recommended), product type set, brand set |
| Media & Visuals | Product images present, alt text on all images, descriptive filenames |
| Availability & Status | Product is active/available, price set, inventory tracked |
| Structured Data | JSON-LD schema present (Product, FAQ, Breadcrumb, Offer), valid markup |
| Variant Data Quality | Variant titles, prices, and SKUs set for products with variants |
GEO Score Breakdown
The GEO Score is a newer concept focused on how well AI search engines can understand and cite your product. It evaluates structured content that AI engines look for when generating answers.
| Category | What It Checks |
|---|---|
| AI Content Readiness | AI snippet fields filled (product summary, best for, key benefits, unique features, use cases) |
| Structured Data | Schema.org markup that AI engines parse for entity-attribute pairs |
| Description Quality | Content covers 7 pillars: Identity, Materials, Dimensions, Features, Use Cases, Included, Care |
| Title Quality | Clear, descriptive title with product type and brand |
| Taxonomy | Tags and product type help AI engines categorize your product |
| Media | Images with alt text provide visual context to AI engines |
What Do the Scores Mean?
| Score Range | Label | Meaning |
|---|---|---|
| 80-100 | Excellent | Well-optimized. Minor tweaks may improve further. |
| 60-79 | Good | Decent optimization with room for improvement in specific areas. |
| 40-59 | Fair | Several issues need attention. Focus on the priority fixes. |
| 0-39 | Poor | Major optimization needed. Start with basic SEO and structured data. |
Issue Analysis
Below the score cards, the issue analysis panel shows all detected issues organized into groups. Each issue has a status:
- Success (green check), The check passed. No action needed.
- Warning (amber), The check partially passed. Improvement recommended.
- Critical (red X), The check failed. Fix this for the biggest score improvement.
Priority Fixes
At the top of the issue analysis, a Priority Fixes card highlights the top 3 issues that would give you the biggest score improvement. Each fix shows the score impact it would have. Start with these for the fastest results.
Scores update after saving
When you save changes or run an optimization, Drilify recalculates your scores. The before/after comparison shows you exactly how much your scores improved. Score history is tracked over time so you can see trends.
GEO is new and evolving
GEO (Generative Engine Optimization) is a new field. The scoring rules are based on current best practices for AI search visibility. As AI engines evolve, Drilify's GEO scoring rules will be updated to match.
Last reviewed 2026-11-01