---
title: "Store Optimizer Overview"
description: "Boost your product SEO and GEO scores with AI-powered optimization."
lang: en
updated: 2026-11-01
source: "https://www.drilify.com/documentation/store-optimizer"
version: f8391263576a
---
# Store Optimizer Overview

The Store Optimizer is an AI-powered tool that analyzes every product in your connected Shopify store and gives you actionable recommendations to improve both traditional search engine rankings (SEO) and AI search engine visibility (GEO). It scores each product, identifies issues, and lets you fix them with AI-generated content or manual edits.

## What It Does

When you open the Store Optimizer, Drilify scans your entire product catalog and calculates two scores for each product:

- **SEO Score**, Measures how well your product is optimized for traditional search engines like Google and Bing. This includes meta title, meta description, URL handle, tags, image alt text, and structured data.
- **GEO Score**, Measures how well your product is optimized for AI search engines like ChatGPT, Perplexity, and Google AI Overview. This includes structured content fields, entity-attribute pairs, and AI-readable summaries.

## Key Features

:::features
| icon | title | description |
|---|---|---|
| gauge | Dual Scoring Engine | Every product gets an SEO score (0-100) and a GEO score (0-100) with detailed breakdowns. |
| magnifyingGlass | Issue Analysis | 10 issue groups across SEO and GEO categories, each with specific items and impact scores. |
| sparkle | AI Content Generation | Generate optimized meta titles, descriptions, alt text, keywords, and AI snippets with one click. |
| fileText | Rich Text Editor | Edit product descriptions with a full formatting toolbar or switch to HTML view for direct editing. |
| image | Image Optimization | AI-generate alt text for each product image and save directly to your store. |
| code | Write-Back to Store | All changes are written directly to your Shopify store via official APIs. |
:::

:::divider Getting Started

## How to Use the Store Optimizer

:::steps
### Connect your store
Before using the Store Optimizer, you need to connect your Shopify store. Go to **Dashboard → Settings** and follow the store connection flow.

### Sync your products
Once connected, click **Sync Products** in the Store Optimizer overview page. Drilify fetches all your products and calculates their scores. This may take a few minutes for large catalogs.

### Review the overview
The overview page shows your average SEO and GEO scores, the number of products optimized, worst-performing products, and score trends over time.

### Open a product
Click any product to open the detail page. Here you'll see the product's scores, issue analysis, and five optimization tabs.

### Fix issues
Use the tabs to fix issues manually or with AI. Click the sparkle icon on any field to generate AI-optimized content. When you're done, click **Save** to push changes to your store.

### Optimize Listing (full)
For a complete optimization, click **Optimize Listing**. This generates and applies all content at once (meta title, description, alt text, AI snippet, and schema markup) for 200 credits.
:::

:::callout tip Start with worst-performing products
The overview page highlights your worst-performing products. Start with these to see the biggest score improvements. A product scoring 30 that jumps to 75 is more impactful than one going from 80 to 85.
:::

:::callout warning Product optimization limits
Each plan has a limit on how many distinct products you can fully optimize per billing cycle: Launch (25), Scale (100), Dominate (250). Individual AI actions (50 credits each) consume credits but 4 actions equal 1 full optimization. See the Credits & Actions page for details.
:::